A short time ago Darth Vader has attended the Moscow Conservatory to listen to the "Imperial March". His visit became the part of the MasterCard viral campaign timed to the release of the new “Star Wars: Episode VII - The Force Awakens”.
The Conservatory was a perfect place for such an event. Employing all the technical means from sound engineering to lighting effects we created a surprising and touching atmosphere. The performance was supported by the mapping show which turned the stage and the walls of the Conservatory into the scenes from the movie.
The attention of the audience was entirely focused on what was happening as no one had expected anything like this, it was a true surprise. Priceless surprise from MasterCard.